Tips on winning and closing legaltech deals
A few people have remarked to us, and we paraphrase, “Lawyers are the hardest people to sell to!”
There is a general consensus that, when compared to other industries and professions, selling to lawyers can certainly feel like a grueling marathon. This is why our approach to “selling” to lawyers and law firms is to not try to sell anything at all. If you have ever been on the other side of the buying decision, you may recognize that we often end our emails with something along the lines of, “we would love to explore whether there is value in using Syntheia.”
At the start of this year, we had a honor to chat with Jon Bartman, head of legal tech at Jameson Legal, about this topic of selling to lawyers. Jon shared his approach and insights on how to engage in the art of consultative selling and run successful pilot programs with law firms.
We cover topics like:
Why Do Legal Sales Take Forever?
Say goodbye to old-school, pushy sales tactics and welcome the era of consultative selling
"What does success look like?"
Rather than keeping our conversation to ourselves, we wanted to share Jon’s wisdom with everyone who reads our blog, so that it may help both sellers and buyers of legal technology.
Click to watch our conversation below:
